I'm Anna Damsma,
Your dedicated Executive Coach, leadership advisor, mentor, and your steadfast support in helping you step out of your comfort zone and into your “zone of genius.”
With years of experience in coaching C-level executives, entrepreneurs, and high performers, I have honed my skills in empowering individuals to unlock their full potential. My PositivePerformance coaching system is deeply personalized, focusing on your unique strengths and challenges. I believe in the power of mindset and the transformative impact it can have on your life and career.
As your coach, I offer a blend of rigorous mental fitness training, strategic leadership development, and continuous support. My mission is to help you achieve a balanced, high-performing life filled with happiness, health, purpose and fulfilling relationships.
I help you go deep to understand who you are and what it is that you truly desire in life. We explore what makes you happy and what your heart wants, ensuring that every step we take is aligned with your core values and true aspirations.
Through my guidance, you will gain the tools and strategies needed to overcome internal barriers, manage stress, and cultivate a mindset geared towards success.
I coach in English and Dutch, both on- and offline.
My personal story
Before you decide to work with me, this is my personal story:
In 2018, my life took an unexpected turn when I discovered I had a serious heart condition. This revelation became a catalyst for profound change. I decided to realign my life completely, committing only to pursuits that resonated deeply with my life's mission and soul vision. Anything that didn’t contribute to this purpose was no longer part of my journey.
My professional journey has been rich and diverse, encompassing roles in leadership, executive coaching, leadership development, and management/business consulting. I have worked with top-tier organizations, leading high-performing teams and managing complex projects in various industries, including finance and technology. My experience as a founder of PositivePerformance has further solidified my commitment to empowering individuals and organizations through transformative growth and self-discovery.
On a personal note, I am passionate about travel and have had the incredible experience of traveling the world for a year with my partner and our three children. Health is a top priority for me, and I am dedicated to maintaining a healthy lifestyle. Therefore, I am also a certified lifestyle and health coach, integrating these principles into my coaching practice.
These experiences, combined with my personal transformation, have deeply enriched my approach as a coach. Join me on this transformative journey, and together, we will create the life and career you desire.
